After working very closely with the founder of Little Legends, it was clear that this was more than a brand, but a community and business that needed a fresh rebrand to reach its full potential.
Our concepts and designs all focused on creating an identity that was more than just a logo, but a crest and a symbol that children would be proud to wear and support.
We worked with bold, attractive colours, creating full brand guidelines and supporting design assets such as characters that could be used across other materials. With the branding signed off, we then got to work on the responsive website, making it super simple for parents to find and book nearby classes.
After the first 12 months of the rebrand –
