MAXFIT needed a full brand identity with brand guidelines and a full bespoke website design with a back end design that was super simple for health professionals to use when signing up.
The logo icon was inspired from the word ‘MAX’ from the name. We thought we could create a mascot called MAX and created a unique gorilla that integrated into the word mark. Overall giving it a look and feel of power, strength and creating a tagline – ‘Maximise your potential’ that would apply to both the health professional and the client.
With the website, we wanted to give it a very clean and user friendly direction, making it easy for anyone to use the search bar or to search by area on the map. The card is designed to showcase the health professional in the best way possible and then giving them a platform to shine on their detail page.
